Vermeer

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VOOROP IN VEILIGHEID/
PIONEERING IN SAFETY STANDARDS

At Vermeer Workwear & Safety, we believe workplace safety goes beyond merely providing products, it's about collaborative thinking, expert guidance, and strengthening our customers' knowledge base. We partner closely with clients to develop customized solutions that address their unique requirements. Throughout our century-long history, our unwavering commitment to safety has established our reputation as a trusted partner our customers can count on.

BRAND VISION:
Pioneering safety standards.
BRAND PURPOSE:Equipping employees with everything they need to work safely, comfortably, and with confidence.

CREATIVE STARTING POINTS:Robust / Iconic / Industrial / Confident / Minimalist / Contemporary / Heritage

The definition of the word safety, distilled from the brand vision, was the foundation for the brand identity.

Safety meaning: the extent of protective measures implemented against safety risks and hazards. This controlled environment of security is exactly what Vermeer provides.

Vermeer should exude industry know-how and experience with quiet confidence in an iconic and robust manner, standing as a reliable leader in the industrial sector with almost 100 years of experience.

The result is an iconic and contemporary visual language with a tough edge.

TEAM:Brand identity design: Patrick Kos
Brand strategy: Arjen Bemmelmans