Pulse

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GOED VOOR ELKAAR/
HARMONIOUSLY ALIGNED

Pulse exists to help their customers excel in the digital world. Just like a marathon runner preparing for a race, it's a process of ups and downs. Pulse helps clients to continually improve, grow, persevere and believe in themselves. Reaching the finish line is what matters, but just as with a marathon, each finish line is also a new beginning. A starting point for further growth and new ambitions. Pulse is there to take on that digital marathon together, keeping your brand at the forefront!

BRAND VISION:
The persistent stay ahead (Doorlopers zijn voorlopers).
BRAND ESSENCE:Marketing runners.

BRAND STORY:Building a brand is like running a marathon.

CREATIVE STARTING POINTS:Performance / Motivational / Going forward / Bold / Structured / Sporty / Contemporary

Building a brand is like running a marathon.
The persistent stay ahead, continuously improving and excelling, pushing through to the finish line and beyond, making an impact.

This identity is a translation of the brand story; building a brand is like running a marathon. It includes a reference to one specific and highly visible element within the world of competitive running, a contestant’s participation number.

All of this carries a clear, dynamic, performance-oriented, motivating undertone with a sporty and impactful approach. Inspired by high-performance sports brands that focus on perseverance and the will to go further and higher than others.

TEAM:Brand identity design: Patrick Kos
Brand strategy: Arjen Bemmelmans