Kaora

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VOEL JE LEVEND/
FEEL ALIVE

Kaora believes in transforming your physical ánd mental energy. With a step-by-step approach and a balanced program of physical exercise, mindfulness, and coaching one can experience the power of gradual progress.

Kaora teaches, primarily, to feel what works best for each individual. It is important to not only get fit but stay fit. Kaora ensures that you become more energetic to get the most out of your life. It's no coincidence that Kaora means I live (in Maori culture).

BRAND PURPOSE:
We believe that strengthening both body and mind gives you the energy to get more out of life.
BRAND ESSENCE:Nature health club.

BRAND MASCOT:Deer, because they symbolize grace, innocence, intuition, speed, and gentleness. Deer remind us to be kind to ourselves and others.

CREATIVE STARTING POINTS:Nature / Energy / Transformation / Elegance / Strength

It’s in your nature.
Feel more energetic and get more out of life by transforming and strengthening your body and mind, with Karoa as your coach. The name comes from Maori culture and means "I live." Also, deer play an important role within the company culture of Karoa and symbolizes, among other things, speed, endurance, and regeneration.

Inspiration for this identity comes from the flowing curves in nature all around you. Nature is always in motion, constantly changing and transforming—just like you are.

TEAM:Brand identity design: Patrick Kos
Brand strategy: Arjen Bemmelmans